How to Use Webinars to Grow Your Startup for Agritech Founders

Are you an Agritech founder looking for a simple, powerful way to reach farmers, agribusiness owners, and investors? Try hosting a webinar.

A webinar is like a seminar but it happens online. The best part is that people can join from anywhere in the world to hear you speak, watch your demo, or ask questions all from their phone or computer.

In this simple guide, you’ll learn how to use webinars to promote your Agritech solution, connect with your target audience, and grow your business online step by step.

What Is a Webinar?

A webinar is an online training, class, or live talk. It can be hosted on Google Meet, Zoom, or another platform where you can speak, share your screen, and talk to your audience in real-time.

Think of it like a live YouTube lesson where people can ask questions.

A Simple Webinar Scenario

Let’s say you’ve created an app that uses satellite data to help farmers track crop health.

You could host a webinar titled:

“How to Use Technology to Boost Farm Yields and Reduce Crop Loss.”

During your webinar, you could:

• Show how your app works (screen demo)
  
• Explain the benefits of using tech on the farm
  
• Answer live questions from the audience
  
• Offer a free trial or invite them to join your waitlist

It’s simple, interactive, and powerful.

Why Webinars Work So Well for Agritech Startups

Here’s what a webinar can help you do:

• Educate farmers, agribusinesses, or investors about your product
  
• Build trust by showing your face and sharing real knowledge
  
• Get sign-ups for your app, demo, or waitlist
  
• Collect leads like email addresses and phone numbers
  
• Drive funding interest if investors attend and love your pitch

How do you get people to show up for your webinar?

Here are 11 simple steps you can follow:

1. Know Your Audience and Goals

Start by asking:

• Who do I want to attend? Farmers? Extension agents? NGOs? Agribusinesses?
  
• What problem am I helping them solve?
  
• What do I want to achieve? 100 sign-ups? 50 live viewers?

Make your goals SMART:

Specific
Measurable
Achievable
Relevant
Time-based

2. Choose the Right Webinar Platform

Look for a platform that’s easy to use and has:

• Email reminders
  
• Social media sharing
  
• RSVP landing pages
  
• Analytics (to see who attended)

3. Create a Simple but Powerful Landing Page

This is the page where people register.

Make sure it has:

• A strong headline (e.g., “Boost Farm Productivity Using Our New App”)
  
• A short agenda (what people will learn)
  
• A speaker bio (show you’re the expert)
  
• A countdown timer (to create urgency)
  
• A big CTA button (like “Reserve Your Spot”)

Also: use the keyword “Webinar for Crop Farmers” in your title and page description for SEO.

4. Promote With Email Marketing

If you have an email list, use it. Send:

• A first announcement (with the webinar link)
  
• A reminder email
  
• A last-chance email the day before

Make it personal. Use their name. Show what they’ll gain by attending.

5. Use Social Media to Spread the Word

Choose the platforms that fit your audience:

LinkedIn: Great for investors and B2B audiences

Facebook: Perfect for community farmers and cooperatives

Instagram: Ideal if your audience is younger or more visual

Twitter (X): Good for quick updates and reminders

Social Media for Agricultural Marketing

Create:

• Countdown graphics
  
• Behind-the-scenes teasers
  
• Short video invites

Use hashtags like #AgritechWebinar #SmartFarming #DigitalFarmingTools

6. Run Paid Ads (If You Have a Budget)

Ads can help you reach more people outside your network.

Platforms like LinkedIn and Facebook allow you to:

• Target farmers or agribusinesses
  
• Set your budget
  
• Track how many people signed up

Keep your ad image bold and clear, and your text short and benefit-focused.

7. Partner With Experts and Influencers

Team up with:

• Agri-influencers
  
• Extension officers
  
• NGOs
  
• Other non-competing Agritech founders

Ask them to:

• Join as co-speakers
  
• Share your webinar with their audience
  
• Mention your webinar in their newsletters

Send a kind, personal invite that shows how the partnership will benefit them too.

8. Promote Your Webinar Through Blog Posts and Articles

Write blog posts like:

“3 Ways to Use Tech for Better Farm Yields”

“Why Digital Tools Matter for Farmers in Africa”


Add a sign-up link for the webinar in each post. This helps you get attendees and boosts your SEO.

You can also send out a press release or write guest articles for Agritech news blogs.

9. Use Retargeting Ads

If people visit your webinar page but don’t sign up, that doesn’t mean they won’t sign up eventually. Show them ads again using Facebook Pixel or Google remarketing.

Make the second ad more urgent. Try:

“Only 2 Days Left!”

“Don’t Miss Out on Free Tools to Help Your Farm Grow!”

10. Last-Minute Promotion Tips

Send last-minute reminders:

• An email the day before
  
• A “starts in 1 hour” message
  
• Final countdown graphics on Instagram Stories or WhatsApp Status

Create a webinar hashtag like #AgriWebinarLive so people can talk about it online.

11. After the Webinar: Follow Up & Repurpose

Your webinar may be over, but your marketing isn’t!

• Send a thank-you email with a replay link for those who signed up but couldn’t attend
  
• Share short clips on social media
  
• Turn the content into a blog post, quote graphics, or an FAQ guide

This way, more people can still benefit and you stay in their mind long after the event.

Final Thoughts:

Webinars aren’t just for big companies. If you’re an Agritech founder trying to grow your solution, they can be your secret weapon.

You get to teach, build trust, collect leads, and drive action all in one powerful session.

Start simple. Pick one topic. Promote it well. And remember Kiki’s Agroplace is always here to help you market it right.